PHOTO BY ILEANA MAR
In early 2021, I co-founded Parallel, a sci-fi IP branching into different entertainment mediums including a card game [currently in open beta], a comic book series, and short films. In order to properly develop Parallel, I've taken the bittersweet decision to forgo client work for the foreseeable future.
Born and raised in Monterrey, Mexico. Now based in British Columbia, Canada.
My involvement in projects ranges from graphic design to animation and illustration.
I mainly focus on work for film, games, and tv working from my studio with different clients around the world. Before venturing into the freelance world, I worked full time as a Lead Motion Designer and Graphic Design Director at Electronic Arts and Ubisoft.
IDEAL ROLES:
Technology screen design (GUI) · Visual development (style frames) · 2D animation (not characters)
Have questions or want to start a project together? Get in touch!
Selected studios & clients:
Elastic
Electronic Arts
Harmonix
Kidrobot
Laundry
Perception
Prodigal Pictures
Ranger & Fox
Riot Games
Sony Music
Territory Studio
Ubisoft
We Are Royale
Worship
About where I stand on the use of AI for image making:
I see AI as a helpful tool to speed things up, but I don’t think it should do all the work. For me, creativity is still the main thing, with AI just helping out. Used responsibly, it can assist with brainstorming and taking care of mundane tasks—imagine cleaning up backdrop plates or extending backgrounds. That way, I can spend more time on the creative and unique tasks, like developing a style for each individual project.
In my case, I’ll mainly use AI for quick sketches and pitches that will probably remain internal, and will not use it to create final assets, textures, or animations in motion design. And I definitely wouldn’t use it to copy styles or do anything I consider unethical
In my case, I’ll mainly use AI for quick sketches and pitches that will probably remain internal, and will not use it to create final assets, textures, or animations in motion design. And I definitely wouldn’t use it to copy styles or do anything I consider unethical
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